Jumilla is steeped in history and cultural heritage, and a great many traces of its evolution are still visible today. The Iberian village of Coimbra, in the Barranco Ancho, is one of the most important in the region; likewise the Roman villas, the remains of which can be visited at the town's Jerónimo Molina museum. The legacy of the Arab world is evident in the archaeology and place-names. When the Reconquest recovered this region for Christianity, it fell under the protection of the Manor of Villena, which was when the town began to take its present shape.
Many of the buildings constructed during these centuries bear witness to the town's splendour: the 15th-century Castle, on top of the hill, built over the Roman settlement, and the Arab fortress, which still preserves the Keep, and the patio de armas, the Church of El Salvador (a symbol of Jumilla) and lastly the Ancient Council and Exchange: a mid-16th-century building and the only example of civil (not military) architecture in Murcian Renaissance.
History is not Jumilla's only resource; the surrounding countryside is also a major attraction for nature lovers: the Sierra de Carche, the Sierra Larga or the Sierra de Santa Ana, amongst others, where visitors can admire the beautiful flora and wild fauna.